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Where to Find Keywords for SEO

Keywords are a key component of search engine optimization. Keywords work to tell search engines like Google what your ad or website pages are about, so that when someone searches your keywords, your ad or website will show up on the search engine results pages.

It’s hard to end up on page one of search results, but with diligence you may be able to rank high for specific keywords and phrases.



If you’re asking yourself, “what are keywords in digital marketing?” start with this blog on, “What are Keywords and Where do I Use Them?”

What is Keyword Research in SEO?

Once you understand what keywords are in SEO, there are some simple tools to use to figure out what keywords and what long-tail keywords you should be using. This process is called keyword research, and should be a part of your marketing and SEO strategy.

Messy chalkboard reads: "Words Have Power."
Get the right people to the right spots: Keywords and phrases on your website can help improve the quality of your website traffic.

HOW TO KNOW WHAT KEYWORDS TO USE

Finding keywords is a big game of word association. If your business is a coffee shop (coffee is an essential part of our ability to function around here, so first, thank you), start thinking off all the words associated with coffee, including synonyms.

ie: coffee, java, cup-of-joe, cappuccino, latte, espresso, bold, beans, black, cafe, bakery, etc



Then think of key phrases, or, phrases associated with coffee and coffee shops.

ie: coffee beans, bold coffee, coffee roasters, espresso beans, coffee cup, etc.



Take keyword phrases a step further and think about things that people search for on Google.

ie: local coffee near me, coffee near me, eco-friendly coffee roaster, best coffee in (*your location*), buy coffee bulk, ground coffee near me, etc.



You can do some of your own word associations for your specific brand and your industry.


We're going to make your life easier by merging how to know the right keywords to use with where to find keywords. You can do both at the same time using tools and resources we will explain below.




1. Use Google Search to Find Keywords


Everyone uses keywords to find information on Google and other search engines. We are going to essentially reverse that process to see what words people use to search.



So for our hypothetical coffee shop, we open up Google and begin to type coffee in the search bar.


This is what pops up:


  • coffee shops near me

  • coffee shops Perth (gives your general location based on your device)

  • coffee culture

  • coffee table (this is a negative keyword, and that's another blog)


You can use relevant, related search terms as text on your website. This also means you want to make sure your location is added to your Google My Business profile.


Of all the keywords and long-tail keywords, localized terms are the easiest to rank for.




2. Wikipedia Helps with Keyword Research


How many times have you gone down the Wikipedia rabbit hole? One topic leads to another, and then to another.


All of these internal links are brilliant examples of SEO. (read more on that here)


Each link is managed through keywords. These are words that are related to the main topic. If you're creating copy for your website, you can look at the Wikipedia page that relates to your business.


Using the example of your coffee shop website, you can search "coffee" on Wikipedia for all the keywords associated with it. This will give you a broad idea of topics that may be of interest to your customers, for product descriptions or blogs.




3. Use Questions People Ask as Keywords


No, we're not asking you to keep track of customers' questions or put out a survey. Questions are helpful in understanding what people want to know and what they need to know.


You can include these questions as long-tail keywords on your website, and you can use the same words to answer (you know, kind of like in grade-school when we had to put the question as part of the answer?).



We have a great tool you can use for determining what questions people are asking about a given topic, and it's free. It's called Answer the Public and it's free for a certain number of searches every day.




4. Use This Tool for Keywords for SEO


This is probably our favourite tool that we use to find keywords when we're writing our blogs.


Not only can you find keywords, long-tail keywords and questions, you can see how difficult they are to rank for.


A quick rule of thumb is that if a keyword phrase has an SEO Difficulty (SD) of 40 or under, it's easier for you to rank for on higher pages of search engines. These are keywords and phrases that you should use. If the score in SEO Difficulty is above 40 it means it's more difficult and should be avoided.


This tool comes from Neil Patel, and it is free to a point. It's called Ubersuggest and it gives you great information about what keywords to use.




Now it's time to grab a coffee and start researching keywords for your website.



If you're feeling overwhelmed and want someone else to take over, we've got you.




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