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Where to Find Keywords for SEO

Updated: May 4

What is Keyword Research in SEO?

Keywords play a crucial role in search engine optimization (SEO), helping search engines like Google understand the content of your website. By strategically incorporating keywords, you can enhance your website's visibility and rank higher in search engine results pages (SERPs).

Keyword research is an essential step in any marketing and SEO strategy. It involves identifying the most effective keywords and long-tail keywords to target. By conducting thorough keyword research, you can optimize your website and attract relevant organic traffic.

Word Association: Finding Relevant Keywords

To begin, brainstorm words and phrases associated with your business or industry. For example, if you own a coffee shop, think of terms like "coffee," "java," "cappuccino," "latte," "espresso," "beans," "cafe," and "bakery." Consider synonyms as well. This word association exercise will help generate a list of potential keywords.

2. Long-Tail Keywords and Phrases

In addition to individual keywords, focus on long-tail keywords and phrases. These are more specific search terms that can help target a niche audience. For instance, "local coffee near me," "eco-friendly coffee roaster," or "best coffee in [your location]." Long-tail keywords often have less competition and higher conversion potential.

3. Utilizing Google Search for Keyword Inspiration

Google Search can be an invaluable tool for keyword research. Start by typing your primary keyword, such as "coffee," and observe the related search terms that appear. These suggestions can provide insights into popular search queries and help you refine your keyword choices. Remember to include relevant search terms on your website and update your Google My Business profile with location-specific information.

4. Leveraging Wikipedia for Keyword Insights

Wikipedia can serve as a useful resource for keyword research. Visit the Wikipedia page related to your industry or business and explore the keywords embedded within the content. These keywords can give you a broader understanding of topics that may interest your target audience, enabling you to create engaging product descriptions or blog posts.

5. Answering Questions with Long-Tail Keywords

Consider the questions people commonly ask about your industry or products. Incorporate these questions as long-tail keywords within your website content. By addressing these queries in your content, you not only improve your website's SEO but also provide valuable information to your visitors. Tools like Answer the Public can assist in discovering popular questions related to specific topics.

6. Ubersuggest: Your Comprehensive Keyword Tool

Ubersuggest, a powerful keyword research tool developed by Neil Patel, offers valuable insights into keyword selection. It provides a wide range of keywords, long-tail keywords, and questions related to your industry. Additionally, Ubersuggest offers an SEO Difficulty (SD) score for each keyword, helping you identify keywords with better ranking opportunities. Aim for keywords with an SD of 40 or lower for easier ranking.


Effective keyword research is essential for improving your website's SEO and increasing organic traffic. By utilizing tools like Google Search, Wikipedia, Answer the Public, and Ubersuggest, you can discover relevant keywords, overcome SEO difficulty, and optimize your website for higher search engine rankings. Implementing a comprehensive keyword strategy will ultimately enhance your online visibility and attract the right audience to your website

Now it's time to grab a coffee and start researching keywords for your website.

If you're feeling overwhelmed and want someone else to take over, we've got you.

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