Updated: Mar 1, 2022
Where Should I Focus My Marketing? These are questions we get asked a lot.
The short answer is that it's a different answer for everyone, depending on
what your goals are. You will hear us saying again and again tell you to get on TikTok, Instagram, Facebook, etc.
And this is what we would recommend... eventually.
But if you aren't currently on social media, and you're not sure where to begin, we recommend starting with one platform - any platform you think your customers or clients are using.
Let me explain.
Joy is in charge of most of our social media content here at Cat's Cove.
Joy recently told us that she got an antenna for her TV to pick up digital signals. By doing this she went from 0 channels to now 13 channels.
This is more channels than she has ever had in her life.
This got us all thinking about access. Joy now has access to media that she didn't have before, just from one simple, affordable device.
With just one social media platform you will have access to an audience that you never had before.
Would it be great to have maybe cable, as well as Netflix, Amazon Prime and Disney+? Of course it would. We all love and are probably used to having these options.
However, the point is that Joy now has access through one device, which she previously didn't have.
It's the same with your social media.
You don't need to on every social media platform to get started. By just starting with one, you're accessing a whole group of people you wouldn't have otherwise been able to reach.
If you're not on social media and you find it daunting - don't think about starting every social media account out there. You need to get your "bunny ears" Whether that's a Facebook page, a Google My Business profile, LinkedIn: just start with one.
So the bottom line? Make sure you are using at least one social media platform.
If you're just starting out, focus your marketing on one platform. Because one is a heck of a lot better than none.