3 Things on Every Business Owners Mind

Updated: Aug 7

Last week I was visiting businesses across York Region as part of a large scale Digital Main Street project. We’re helping to bring businesses into the 21st century to ensure that they can compete with the big guys on and off mainstreet.


I met with business owners of all kinds: independent cafes, clothing stores, insurance brokers - the list goes on. After many conversations I realized something: while all the businesses were different, most of them had the same questions, struggles and concerns.


Here were my 3 takeaways from a week on the road:


1. Business owners are overwhelmed by social media.


What to post? When to post? (and sometimes how to post?) Business owners find social media super intimidating and have a hard time figuring out what strategy to take when promoting their business.



2. They don’t have time for social media.


With a million and one things to do in a day, and a dozen hats to wear, the last thing business owners have time for is capturing that perfect IG pic or writing a blog post.



3. They know social media is important.


The majority of business owners, even those who weren’t on Facebook recognized that being online was essential to running a business in 2019. They see it being used all around them in the business world, but breaking in and establishing a presence seems daunting.


Conclusion

Bottom line is, if you’re a small business owner and time and overwhelm are your major social media hang-ups, you’re not alone. And we’re here to help.


Office Address:  1865 Rogers Road, Perth, ON

Mailing Address: 8 Jessie Drive Perth, ON K7H 3J1

Phone: 613-812-8846
Email: info@catscovecommunications.com

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