Now's The Time to Add Value for Your Customers (+ examples)
If you're seeing red right now as the COVID-19 pandemic plays a large role in your business' revenues, well, we hear you.
While you likely want to go radio silent as you navigate through your next steps, this could be a chance for you to step up your game and find a way to add value to your customers.
If you're losing foot traffic or reservations or orders, then you could get creative in ensuring they know they still need to have whatever it is you're offering (even if you can't currently offer it).
Ask yourself: how can I add value to my product or service and make it easy for my customers to purchase?
So, how do you add value for your customers?
1. Be timely with a valuable offering: Cat and Toby pulled back from getting Disney+. But then they announced this past weekend that they plan to release Frozen II this week. That means a big win for their five-year-old, Elsa-loving daughter. They went for the free trial.
While you may not be Disney, ask yourself: how can I be timely? Release the e-book for free that you've been working on for months. Offer pick-ups for tax documents from their home.
2. Think of your customers' current pain points and objections: Our biggest pain point is working from home and not leaving home. So, help us solve those issues. If you're a restaurant and decided to offer take-out only, that's great: but make me an offer that hits on all my pain points and eliminates objection. For instance: "we're offering $25 family meals which includes (x,y,z). The best part? If you live in town, we'll drop it off to your doorstep for 5:30 p.m. Call us or DM and we'll set it up." You made it easy for me to buy from an economical standpoint as well as bringing it to my door, so I don't have to take risks going out. I'm sold. And I can still support you.
3. Make me a fan for life: Jesse Swain is a local RMT and she went live to Facebook this week offering free workouts. She instantly brought credibility to her business as she poured her expertise back to her community in a meaningful way. The plus side? She got great engagement and offered us great value as consumers.
4. Ask for support: it is okay to be vulnerable, and ask for help. Outline your plan and outline how people can support your business. If you're closed, it is okay to ask for help, even if it's in an indirect way, such as asking for a Google Review.
We know: shit could change in the next 20 minutes. But we hope this gives you some ideas on mobilizing during a tough time.