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4 (MORE!) Types of Post Images all Brands Should Use on Social Media

Updated: Apr 7, 2022

Yesterday we posted five categories of images that every brand can use.

Well, buckle your seat belt, because here comes four more!

User-Generated Content

For millennials, user-generated content is trusted 50% more than traditional media. (← not a loosy-goosy study -- it was conducted by Ipsos!)

A great way to gain credibility and - let’s be honest here - reduce your content creation workload is to use what other people are saying about you and your services.

Screenshot it, share it, mention it, whatever works for you. Just make sure you use it!

Behind the scenes images

Give your audience a peek behind the curtain.

Post a picture of your kitchen or do an unboxing video of new products or show yourself behind the paperwork behind your desk.

Your audience will appreciate getting the full(er) story.

Store announcements

Social media is a great way to get your message out to your fan base. Whether it be a special event or a change in hours, letting your fans know through social media is a great strategy.

But be warned: this one can be tricky. It’s tempting to use your social media profile as a news feed that is only used when you want people to know your hours. Don’t do it. Store announcements should only complement other types of posts.

This-or-That Images

Are you hearing crickets on your social media? A great way to get people engaged is to post a This-or-That image.

Take a product or service from your field, put two options in a collage with the words “which do you love most?” (<-- notice we used positive language? Keep it upbeat and friendly!)

People love to share their opinions, especially when the stakes are low, but the opinions are strong:

Restaurant: Pineapple or pepperoni pizza?

Brewery: Ale or IPA?

Home Decor: this artwork on a white wall or green wall?

Esthetician: Pedicure or manicure?

There are so many possibilities! Happy posting.

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