Updated: Jul 9, 2020
How many times have you told yourself that you haven't had the time to work on your marketing?
Now that you're likely having quieter moments, this is your opportunity to finally complete those marketing and/or client development initiatives you've been pushing off for so long.
Here are six marketing projects you could complete in one day (one day each!)
Update your LinkedIn Profile:
LinkedIn is the leading professional social media platform and it’s growing: two new users join every second! Taking a some time to update your profile will help you get found. Add a professional profile picture. Customize your headline. As a default, LinkedIn sets your most recent job title as your headline, but you can customize it with catchy, industry-specific keywords. Update your Summary to include who you are, who you help and how you help them. Upload a customized background photo.
Review your Facebook and Instagram Stats:
You are posting to social media. Great! But how do you know if your posts are getting any traction? Take a deep dive into your insights. To start, focus on your engagement rates (the number of engagements divided by impressions or reach; a high engagement rate tells you that your audience found the post worthwhile), impressions and reach. Impressions and reach are often confused. Impressions are how many times the post showed up in someone's feed, whereas reach is a measure of how many unique viewers a post could have. Which posts are getting the most shares?
Update Your website:
If you've been meaning to update even the content and the photos on your website, plan out a day to make it happen. If you don't know how to do this, reach out to your website developer with the exact copy and photos you want to update. The more specific you are, the more efficient your website developer's time will be (and thus less costly!). If you know how to update your backend, then book out a day to update the website.
Email past clients:
Send a personalized email to past clients. Check in to see if you can do anything to help them. Sending these personalized emails will do so much for showing compassion during tough times.
Set up an E-Store or E-booking platform:
Now's the time to figure out how to set up an e-commerce store or a booking platform for appointments. Whether you use your existing website's platform to do so, or explore third-party options, find out exactly how to do it and what's needed to post your items online. The customer service you can get from your website or third-party providers can be exceptional. Use their knowledge to help build your online store or booking system.
Do a client inventory:
Do an annual review of all your clients and look for consistencies and gaps. For instance, if you're a hairstylist, review all your new clients from the past year. Are they referral based? Did they find you online? Do they like to book online? Do they DM you for appointments? Do they prefer to call? How can you use that information to create efficiencies in your business?
To save this list of marketing ideas you can complete in one day, click here for your downloadable PDF!
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