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How to Make Wix Work for SEO

Updated: May 5

The question "Is Wix good for SEO?" is one we often encounter, and our resounding answer has always been a confident "Yes!" The exciting news is that Wix is not only good for SEO, but it's evolving into a powerful platform for optimizing your website's visibility in search engine rankings. In this article, we'll explore how Wix can work wonders for your SEO efforts and help potential customers easily discover and engage with your business.

Content is King:

Before diving into the specifics of Wix's SEO capabilities, it's crucial to understand that no website builder can drive traffic without your active involvement. Regardless of the content management system (CMS) you choose, neglecting your website will inevitably lead to decreased traffic. To achieve optimal results, you must allocate time and effort to consistently create fresh, relevant content that caters to your audience. Choosing the right platform is important, but focusing on content creation is paramount. You can learn more about the advantages of blogging in this informative article.

Set Up for SEO Success:

Regardless of your content strategy, it's vital to ensure that your Wix site is properly set up to maximize its visibility. Before making SEO changes, optimize the titles, descriptions, and tags on each page. Establish a well-structured URL system and develop a strategic linking strategy. Additionally, create content that is not only user-friendly but also appeals to search engines. Implementing these simple yet effective steps will unlock the full potential of Wix's SEO features.

Make Title Tags Descriptive and Relevant:

An often underestimated element in website optimization is the importance of title tags. These tags play a crucial role in search engine rankings. Ensure that each page's title accurately describes its content and incorporates relevant keywords. Keep title tags concise, within 65 characters, to avoid truncation in search engine results. Unique titles for each page maximize your chances of appearing frequently in search engine results.

Get Strategic with Internal Linking:

Strategic internal linking between pages on your Wix website can establish a flow of relevancy and pass PageRank from one page to another. By linking relevant content, you assist both users and search engines in comprehending the overall theme of your website. Wix's internal linking feature provides complete control over the relationship between pages. Aim to link to related content throughout your site, indicating to search engines the relevance of certain terms across different sections. This practice enhances search engine understanding and boosts rankings for related keyword phrases.

Optimize Your Pages for Targeted Search Terms:

Every page on your Wix website should have a specific focus keyword or phrase. If you're unsure how to find appropriate keywords for your business, refer to our quick article on the subject. Targeted optimization directs search engine crawlers to the relevant content, increasing visibility in search engine result pages (SERPs). Incorporate the target keyword throughout the page, including titles, headings, paragraphs, and image alt text, to improve rankings. Regularly update title tags and meta descriptions to align with each page's topic. Keep the page title between 50 and 60 characters and limit meta descriptions to 160 characters to captivate potential visitors scanning through search engine results. Utilize Wix's built-in SEO tools to optimize your website for both desktop and mobile visibility.

Optimize Your Images & Enhance Page Load Speed:

Optimizing images serves two key purposes: improving page load speed and enhancing visibility. When optimizing images, consider file size and resolution. Images should maintain a good resolution (at least 72 dpi) while keeping file sizes as small as possible. Smaller file sizes result in faster page loading and higher SEO rankings. Additionally, use ALT tags or captions to incorporate keywords or phrases when inserting images on each page.

Regardless of what your business is, or your site is about, you need to ensure a steady stream of new customers. SEO and content creation need to be a part of that strategy.

When you consider the question. Is Wix Good for SEO? the answer is YES!

However, please keep in mind that any site and any platform will only perform as well the effort you put in.

If you're looking for help to get started, please don't hesitate to reach out. We would love a chance to help you.

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