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How to Make Wix Work for SEO

We get the question all the time. Is Wix good for SEO?

Our Answer has always been an emphatic "Yes"

The great news is now, that Wix is not only good for SEO, it's becoming Great for SEO. Don't want to take our work for it? Check out this article.

Do you want to get better visibility for your website? Search engine optimization (SEO) on Wix can help boost your website's rankings in search engine results, making it easier for potential customers to find and learn about your business. Find out how Wix can work for you when it comes to SEO and visibility.

Content is King.

Let’s get this out of the way first. If you are looking for a website builder to take care of all your needs for you, none of them will drive traffic to your site without you having to do any work.

It doesn’t matter which CMS you use. If you have your website built and then ignore it, your website traffic will suffer. You need to set aside time or money to create content and update your site. New, Fresh content that is relevant to your audience is a far superior strategy to picking the best platform.

We cover why blogging is the best choice for you here

Set Up for SEO Success.

Regardless of what you content plan is, you need to ensure the rest of your site is taken care of, so before you start making SEO changes, make sure that your Wix site is set up correctly to maximize your website’s visibility.

This means optimizing the titles, descriptions, and tags on each page as well as setting up a proper URL structure and linking strategy. Additionally, make sure that you create content carefully to ensure it is useful and relevant for search engines. Doing these simple steps correctly will help ensure that you get the most out of Wix’s SEO power. Setting up proper titles, descriptions, and URL structure helps your pages show up in search engines. Additionally, internal linking can help increase the visibility of your site to search engine crawlers. Wix makes it easy to link between pages on your site by automatically generating SEO-friendly URLs for you when you create a new page. Lastly, use optimized content on your site including alt text for images and keyword rich headings so search engines can better understand what each page is about. Taking these steps will let you get the maximum bang out of Wix’s SEO capabilities with minimal effort on your part.

Make Title Tags Descriptive and Relevant to Your Page.

Before you read on, know that this section might be all it takes to dramatically increase you visibility.

We changed one page title and url at and added 12 thousand impressions in google search.

Title tags are the most important elements when it comes to optimizing your website for search engines. Make sure that each page’s title accurately describes what is on the page and use keywords throughout your titles. Remember to keep your title tags under 65 characters so that they don’t get cut off in search engine results. Use unique titles for every page to help ensure that you appear as often as possible in search engine results.

When creating titles for your Wix website, you need to make sure that they are descriptive and relevant to the page’s content. Wix gives you the option to customize each page’s title tag, so take advantage of this and use keywords that describe what is on each page. Using targeted keywords throughout each title tag helps search engines understand exactly what’s on each page, allowing them to rank your pages higher. As a general rule, keep titles under 65 characters so they don’t get cut off in search engine results and always use unique titles for unique pages. Taking the time to optimize your Wix website properly will help get it ranked in Google and other major search engines.

Get Strategic with Internal Linking.

Internal linking within pages on your website can help create a flow of relevancy and pass PageRank from one page to another. Linking between pages also helps tie together relevant terms and topics throughout your site, helping both users and search engines understand more about the theme of your content. Use Wix’s internal linking feature to help create more links for higher visibility in SERPs.

Notice how we link throughout the article to other helpful articles like this? or this? This tells Google what other relevant pages exist on your site

Wix’s internal linking feature allows you to specify a source and target page for each link, giving you full control over how your pages are related to each other. Aim to link to relevant content on the same topic throughout your site, as this will help send signals to engines that the terms being used in one section of the website are also relevant in another. This helps search engines understand what your website is about and can result in higher rankings for keyword phrases related to those topics.

Optimize Your Pages for Targeted Search Terms.

Each page of your Wix website should have a targeted focus keyword or phrase. Not sure where to start? We cover how to find proper keywords for your business in this quick article.

This helps direct search engine crawlers to the content they are looking for, and ensures that when someone searches that term, it gets as much visibility in SERPs as possible. Once you’ve identified your target keyword, add it throughout the page—including in titles, headings, paragraphs and image alt text—to ensure those pages appear higher in the rankings. Additionally, update your title tags and meta descriptions regularly to ensure they match the topic of each page. The page title should be between 50 and 60 characters while the meta description should be no more than 160 characters. This will help draw in potential visitors by capturing their attention when they’re scanning search engine results pages. Finally, Wix websites come with built-in SEO tools, so play around with them to ensure your website is optimized for both desktop and mobile visibility.

Optimize Your Images & Increase Page Load Speed.

Optimizing your images is important for two main reasons: improving page load speed and increasing visibility. When it comes to image optimization, two things to keep in mind are file size and resolution. Images should be of a good resolution (at least 72 dpi), but also as small as possible. The lower the file size, the faster the page will load and the higher its SEO ranking is likely to be. Additionally, you can use ALT tags or captions to add your keyword or phrase when inserting images on each page.

Wix provides an Image Optimizer, which helps to save image file size with minimal quality loss. It allows you to choose a resolution for the optimized image and offers two different optimization modes. The Balanced mode will reduce the file size based on a balance between quality and size, while the Quality mode is tailored for those looking to keep their images at maximum quality and only slightly reducing their file sizes. Moreover, Wix also provides SEO tools that can help you streamline your optimizing process and ensure better visibility in search engine results pages (SERPs).

Regardless of what your business is, or your site is about, you need to ensure a steady stream of new customers. SEO and content creation need to be a part of that strategy.

When you consider the question. Is Wix Good for SEO? the answer is YES!

However, please keep in mind that any site and any platform will only perform as well the effort you put in.

If you're looking for help to get started, please don't hesitate to reach out. We would love a chance to help you.

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