Updated: Sep 23, 2022
Gone are the days when having a website meant you had to pay hefty web developer fees every time you want to change a sentence or adjust the hours on your website. Today there are a multitude of options for small businesses to take control of the website creation process themselves without all the technicalities that made the field previously inaccessible.
Hiring a WordPress Web Developer: The Traditional Option
In the past, websites were built on platforms like WordPress, and this required a significant degree of technical knowledge not just to build websites but also to maintain them.
And since the website world was so technical, this meant website owners needed to maintain an ongoing relationship with their web developer to troubleshoot problems, make updates and prevent the website from becoming unsecure or falling into disrepair.
In most cases, this forced people to pay ongoing monthly fees for things like plugin updates, website changes and updates, and security updates.
The the creation of user friendly website builders has significantly challenged this business model.
Website Builders: The New, Better Option
Today, with options like Wix, Squarespace, Weebly, GoDaddy, and a whole host of other website builders, there are plenty of easy DIY options for getting your business online without a web developer.
While it is true that WordPress is still the most powerful and popular in terms of market share, most businesses simply don't need the scalability and power of a WordPress site, and they are at a significant disadvantage not knowing how to update their own websites themselves.
For busy business owners who barely have time to wear all the hats required in their day to day, having a website that they can't update means it will quickly be out of date and end up being a wasted investment.
Is Wix a good alternative to WordPress?
Platforms like Wix are quickly catching up to WordPress in terms of capabilities, mobile responsiveness and flexibility of design. They're also developing in leaps and bounds when it comes to compatibility with e-commerce platforms and search engine optimization.
While not everyone has the time or design sense to create a website from the ground up, just having the ability to maintain a website by knowing how to change out photos or copy is an absolutely lifesaver for busy business owners who want to ensure their website is up to date.
Since Wix offers everything under one umbrella - from hosting to security, domain, email etc etc, and helps you set it up in a non-technical way, most people find platforms like Wix significantly reduce the stress they feel around their websites.
What website builder should I use?
Wix has become such an incredible tool for small business owners that a few years ago we decided to start building and recommending the platform almost exclusively. Here at Cat's Cove Communications we used to build websites for clients on WordPress, but after discovering how powerful, user-friendly and effective Wix is as a platform, we recommend it to almost all of our clients.
As certified Wix Partners, we've built hundreds of websites for small businesses of all shapes and sizes. We train our clients on how to use their new Wix websites after we have built them, so they can take control of their sites and keep them updated on their own time.
So if you're still trying to decide what platform to build your next website on, or you need help with the design - we've got you covered.
Plus, there's so much more that goes into making a website than meets the eye. H1 headers, meta tags, SEO, layout design and UX are all things that need to be done properly in order to ensure your website is actually found online by potential clients.
When it comes to website builders, Wix packs a real punch in terms of usability, design capabilities and SEO.
So if you're looking for an affordable, easy way of getting your business online and covering all your bases - you've come to the right place. Contact us today to see how we can get your set up today with a brand new, gorgeous website that reflects your brand and tells your story.