Have you ever wondered how to create a business profile on Google and get more customers?
Setting up a Google Business Profile is the best way to promote your business for free and connect with the right customers. With this guide, you’ll learn how to create a profile that stands out from the competition and boosts visibility on the web.
Why is Setting Up a Google Business Profile Important?
Setting up a Google Business profile is essential for any small business that wants to promote itself on Google and compete in the ever-growing digital marketplace.
Customers are often searching for businesses near them, so having a properly set up page can ensure that your business is properly represented and stand out from the competition. Plus, these profile pages can help you boost your businesses visibility by appearing in local search engine results.
Does having a Google Business Profile increase my websites SEO?
Unfortunately, no. It's a common misconception that your Google Business Profile will lead to better rankings for your website. However, the two items aren't linked. Your profile won’t increase your site’s ability to climb the search engine rankings. However, it will increase your chances at converting those local searchers to customers. Set up your profile correctly and you’ll see an increase in those leads turning into paying customers.
How to Set Up a Google Business Profile
The first step to creating a powerful Business Profile page is to make sure you have all the necessary information for your business. Things like your official name, address and phone number of your business, as well as any other contact information like websites or social media accounts. You also need to choose relevant categories that describe what your business does and upload photos that reflect your brand.
Remember!! Pick all relevant categories that refer to your business. This will give your profile the best chance of standing out in search engine results.
Adding Content and Optimizing Your Google Business Profile
Once you have your profile set up, the next step is to customize and optimize it. This includes adding posts or blogs regularly that can help your listing stand out from the competition. Additionally, use products to update product info with pricing and any other offers. Lastly, make sure to review customer comments and conversations as this will aid in building engagement on your profile.
Claiming Review Responses on your profile
Claiming review responses on your profile is often overlooked when setting up and optimizing an account. It’s important to respond to all reviews, both positive and negative as it showcases your commitment to customer service. This also gives you the opportunity to address any customer complaints quickly, which can help build trust between your business and customers. Additionally, responding to reviews builds brand awareness and encourages more visitors to visit your profile page.
Utilize Your Insights to Track Results
Once your profile is set up, you should regularly monitor the performance of it. The insights provide key metrics on the performance of your page including your viewing statistics (how many views there are for your page), traffic sources (whether people found your business through local pack or organic search) and engagement metrics (such as clicks to website, calls or direction requests). This data can help you understand how well users engage with your business online and helps provide an understanding to how effective different strategies are.
Setting up a Google Business Profile and maintaining it properly is a simple and important way to start turning those local searches into customers. More importantly, not setting up your profile can lead you to be missing out on revenue and returning customers.