5% of all Google My Business traffic leads directly to someone clicking on your website link, the call you button or get directions.
Imagine if 5% of the people that heard your radio ad or saw your newspaper ad immediately called you up or went straight to your website.
You’d be thrilled, right?
Well, that is what happens with GMB traffic. Since people are searching for solutions to specific problems, when your GMB profile pops up in a search result, they trust that your business can solve their problem and they are more apt to take action.