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Our Team

Toby James

Toby James

Owner and VP of Common Sense

Toby James’ sales and marketing experience combined with his ability to encourage dialogue through guided facilitation makes him an outstanding communicator for organizations and businesses.


After completing a Bachelor of Arts degree in Political Science from the University of Guelph in 2005, Toby was hired as a Marketing Consultant for OzTREKK educational services, then worked at Responsive Marketing Group (now iMarketing), where he created focus groups for training, ran successful training workshops and engaged the caller agents to perform at optimal capability. Using both his fundraising and advertising experience, Toby became a sales representative with The Rideau Group in Perth, where he was responsible for maintaining more than 300 accounts with $5 million in annual sales. 


Toby joined the team at Cat’s Cove in 2017. He works with not-for-profit organizations and small business owners to help them get clarity on their communications and marketing plans and helps them set key performance indicators through clearly defined goals. 


Bonnie Joyce

Web Designer, Copywriter, Photographer and Project Manager

Bonnie Joyce has a talent for bringing someone’s idea to life through the written word. After completing her Master of Political Science from the University of Waterloo, Bonnie worked for one of Toronto's top advertising agencies, Zulu Alpha Kilo, creating print, radio, and online work for Bell, The Bay, Workopolis, and Coca-Cola brands including Simply Orange and Powerade. 

She joined Cat’s Cove Communications as a copywriter and photographer and web developer in 2018. From writing website content and developing social media strategies to photographing events and headshots, Bonnie’s experience is well-rounded. As a Wix Partner, Bonnie has designed and launched over 80 websites, as well as many e-commerce stores. She's also a wiz when it comes to search engine optimization. 

Check out some of the websites Bonnie has built.

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Joy Affleck

Social Media Specialist, Copywriter

Joy turns your expertise into compelling, fun social media that gets you results.

With a background in journalism and extensive experience managing social media accounts for small businesses, Joy knows how to create posts that convert. She’s always had a passion for writing, marketing and public relations, and loves marketing because it allows her to use a wider range of skills as well as express her creativity through design work and word play.


With her keen intuition, amazing sense of humor and mean photography skills, Joy has a knack for conveying your expertise in ways that help you connect with your audience. 

Want to see Joy in action? She manages all of Cat's Cove's social media accounts: 

  • Instagram
  • Facebook
  • TikTok
  • Twitter
  • LinkedIn
  • YouTube
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