*Looks up from
a book phone screen*
“Oh, hi, there. Great to see you.
What? What’s wrong? Why are you looking at me like that?
What do you mean we haven’t chatted since last October? Oh…you meant two Octobers ago. Really? Oh, wow. That long, eh?”
This is the imaginary conversation I constantly envision having with any of my blog readers who still follow me. All one of you (Thanks, Mom!). It’s taken me more than a year to post something on this blog. 15 months, to be precise. It’s safe to deem this a blog hiatus.
And, why? This is when I’d like to sheepishly hand you a list filled with excuses. You know, like, my dog left our house; I had a baby; I lost my dad to cancer; I ate too much pizza; I didn’t sleep through the night for a year…all of which are true. But that’s not the point.
The point is that I’m simply just embarrassed.
Embarrassed that I neglected my blog for a year.
Embarrassed that I didn’t have a content plan.
Embarrassed that I wasn’t following the same advice I give to clients.
Two months ago, I actually led a media workshop to business owners. I outlined how writing a blog is helpful for SEO, gaining online attention, and attracting new clients. I then showed them my work blog. “Please, just don’t do this,” I said, while pointing to the year-ago date of my last blog post. I awkwardly smiled and they awkwardly laughed in return.
I’m just going to be honest with you, and more importantly, with myself: I’m a procrastinating perfectionist.
If a plan isn’t set perfectly into place, I have a hard time executing said plan. Case in point: a 15-month blog hiatus.
Here’s my advice: Just own it.
If you’re like me, and have pushed your blog posts aside like the broccoli on a three-year-old boy’s plate (dinner was a battle at my house last night), then here’s some advice: just own it. Sure, you were gone for forever. It’s not the end of the world. Really. The worst thing that happens is you lose current readers and it looks like you’ve disappeared into thin air. But maybe that’s what you needed to do in order to return to the blog refreshed (see my above-mentioned excuses).
Rather than extending my silence while trying to craft THE perfect post announcing my return, I just started to write. I have owned my absence and will work on my content action plan.
So…if you haven’t written on your blog in, say, 15 months, then just do this: write a two-line blog post that addresses your absence and then include a cleaver meme to distract your readers.
Thanks for reading (Mom).
P.S. I had a baby girl. Maggie.