When summer approaches, two things happen: you make an effort to escape the 9-5, and you quickly decide you hate shorts season (that’s not just me, is it?).
Oh, and your content plan goes down the crapper. There’s that, too.
It’s easy and tempting and likely to push your content plans aside when the barometer starts whispering in your ear that it’s Patio Season. Your blog posts are dated, you’re quiet on Facebook and you can’t remember the last time you reached out to your list.
So, let’s eliminate what’s likely to feel like an Autumn content hangover, shall we?
Here are three ways to hammer out your content plan before Patio Season starts:
#1. Batch Write.
Ugh, you totally knew I was going to say that, didn’t you? It’s kinda like when your mom nags at you to floss your teeth when you were a kid (or still does today?). You know you should do it, and you’ll feel better for it. But it’s not your #1 priority. But, like gingivitis, the aftermath is not worth it.
Rather than struggling to write a weekly – or bi-weekly – blog post, set aside a block of time to batch write four blog posts. Four. That’s it. And do it right now. Don’t plan it out in late June; instead, do it now. Man, I sound bossy. Stop being mad. You’ll be covered for the summer, you’ll be swinging in the hammock in no time, and, eventually, we’ll make up.
#2. Get some Guest Posts.
Reach out to a few people who relate to your industry, and ask them to craft a blog post for you. You’ll generate some content, network with some colleagues, and take one blog post write-up off your to-do list. Freezies for everyone!
#3. Admit it’s Holiday Time.
If you’re planning to take some time off this summer, then let your audience know about it. Set boundaries. Be personal. Share possible plans. They’ll appreciate the heads up, connect more with you personally, and understand that all humans need a break. Even you, super human.
- Look at your calendar for the next two weeks and schedule in a block of time to plan out your editorial calendar as well as write four blog posts.
- Come up with a list of three people you can reach out to who could guest post. Give them a deadline to get the content your way.
- Think about how you want to communicate your time off with your audience. Then, plan out how you’ll set up this content plan for when you’re away.
See? Wasn’t that easy? I hope you have an amazing summer, and that by taking these steps, you’ll give yourself permission to switch off, reconnect and spent time with your favourite people.
Now, go floss your teeth.