It’s the Newwww Year!

Goals, goals, goals.

You’ve already grabbed your planner and have listed a range of goals you wanna hit for 2018, haven’t you?

“I want to get in shape.”

“I want to get more focused at my desk.”

“I want to make more money in my business.”

“I want to write a book.”

While you’re keen like Richard Simmons on leg warmers at the beginning (this is Cathy writing, by the way!), your motivation slowly starts to wane. Suddenly, you realize you haven’t checked in on that goal and you eventually just pretend it never happened.

Sound about right?

Here’s a fun fact: only 8% of all New Year’s Resolutions made actually stick.

That means that 92% of us don’t actually accomplish the goal we had set out. And it’s usually this week (third week in January) when we ultimately drop that resolution.

So we’re checking in to see if it’s the actual GOAL that’s the problem (and not just your inability to stick to something). Let’s break it down:


Get Clarity on your Why

When you set a goal for yourself, dig a little deeper on why you’re setting this goal.

Michael Hyatt does a great job at pushing you to define your goal motivations – and to rank them. That way, you’re clear on why you’re setting this goal for yourself rather than it being surface words.

Let’s say your New Year’s Resolution is to “have a bigger reach” for your business.

List three reasons why you want to reach that goal, and then rank them.

  1. Because I want to grow my annual sales
  2. Because I want to share my expertise with more people
  3. Because I connect on a more meaningful level

When you get clarity and write those pieces down, it helps you understand why you’re doing what you’re doing.

Set SMART Goals

Here’s the problem with that original “grow your reach” goal. It’s so general. There’s nothing specific or measurable to determine whether or not you’d ever hit that goal.

So he should turn it into a SMART goal. Specific, Measurable, Attainable, Relevant and Timely. I know – I sound like I’m a walking ’90s cliché, but it’s true.

Switch the original goal to:

“I want to grow my email newsletter list by 25% by June 30.”

Does it hit the SMART points?

Specific: Yes, because it’s growing the newsletter by a certain percentage

Measurable: yep

Attainable: Let’s say you have 100 people on your email list. That means you’re adding 30 people to this list, which breaks down to 5 people a month. That’s a realistic goal

Relevant: It’s relevant to your original goal, which is to grow your reach.

Timely: You’re putting the June 30 timestamp on it, which means you can track your goal in a timely way.


Be Accountable

Here’s what I love to do. I love thinking up goals and then writing them down in a planner.

But where I struggle is actually following through on them. As Gretchen Rubin would say, I’m a total Obliger (As opposed to an Upholder, Questioner (Toby, obviously) or Rebel).

I totally need someone to make me accountable for the goals I set out.

I saw my physiotherapist last month and we determined my glutes aren’t firing. She gave me exercises to do to help activate them. I know myself well enough that I need her to check in with me to keep me motivated. So, we’re meeting in two weeks’ time to test out my glute strength. That motivates me enough to do it.

So how can you be accountable for your the list-growth goal? You could have an accountability partner to check in on you; you could take part in a list-growing challenge; or, you could post your goals publicly to social media to make them real. That outer accountability is often a game changer for bringing goals to reality.


Summary:  For your New Year’s Goal, ask yourself: Why am I doing this? Is it a SMART goal? And how will I make myself accountable? Lastly – are my glutes really firing up?

Here’s Why Your New Year’s Resolution has Already Failed

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