Earlier this month, I hosted a workshop for small businesses on creating an editorial calendar for their social media platforms. It’s so much fun to chat with different entrepreneurs and social media managers. They want to create consistent content, engage their audience and ultimately grow their following. So what’s stopping them?
Time. Lack of Planning. Brain Farts.
Creating a monthly editorial calendar for your business does so much for your marketing plan.
Here’s why you need to design an editorial calendar
- It forces you to plan out your long-term business goals
- You’ll stay in touch with your audience
- Biggest one? It totally cuts down your stress level.
Editorial Calendars are like when you meal plan for the week, and it solves all your problems. But with words.
So why doesn’t everyone just do an editorial calendar? Because we are too busy, and it’s the easiest thing to push to the side. Ya feel me?
At the workshop, we defined our core audience and then came up with content ideas that would diminish our editorial calendar content overwhelm.
How to Diminish Editorial Calendar Content Overwhelm
1. Decide how many posts you want to do each week. You can go crazy with Twitter posts, but need to be strategic with your Facebook posts. Figure out what platforms you want to use and then commit to the number of weekly posts.
2. Designate consistent theme post ideas. On Mondays, I share a funny grammar image. I release my blog post on Wednesdays, and I do a Facebook Live video on Thursday. I thrive off routines, so when I know what KIND of content I’ll be posting, it reduces the overwhelm.
3. Schedule a half day at the end of each month to write those blog posts. Gross, I know. It’s one thing to plan it out; it’s another thing to actually do the dirty work. Book it now, and commit.
Now that you’ve got your content ideas in line, you’ll then have to lay out the plan.
Laying out your editorial calendar
Decide what kind of system you want to use to help you plan out and write your editorial calendar: an excel spreadsheet, an online system like Hootsuite , a Google calendar. I’m a big fan of laying out the ideas on a physical calendar and then transitioning it to an Excel spreadsheet.
By starting slowly into your editorial calendar system, you’ll start to feel so much better by having the plan. There’s no second guessing, no last-minute, no-strategy posts, and a system that’ll engage your audience.
Action Plan: Schedule a two-hour planning session this week to get your editorial calendar set up for a busy December.