Well, this is it: it’s our second official day working as a duo at Cat’s Cove Communications! As we begin this new journey together, we’re really digging deep to get strategic about our 2017 goals.
While January usually makes for a good time to have new beginnings with good intentions (I’m going bed earlier! I’m going to the gym every day! I will stop watching the Mariah Carey show!), we think it’s a better time to look at past habits and set quick and attainable goals in shorter periods of time. A March 31 deadline sounds a heck of a lot more urgent than a November 15 deadline.
We also wanted to make goals focused on working on our business, and not just in our business. While the majority of our time will be spent completing client work, we created these goals to ensure we follow through on business development, too.
So, we put together the concept of:
1 Quarter. 3 Goals.
Rather than outline our year-long goals, we are putting together three, first-quarter goals. Three actionable goals in three months sounds totally doable, doesn’t it?
With that, here are our Q1 business goals:
Double our Email List. In order to grow our email list, we’re going to develop and work on offering a valuable opt-in offer to our website visitors. Over the next 90 days, we’ll work on an opt-in project that we’ll then offer to our website visitors in exchange for their email addresses. That way, whenever we have news or posts to share, they’ll get it right in their inbox. But here’s the thing: we want to create a VALUABLE opt-in. Not a lifeless five-point checklist that ain’t nobody gonna use. We’re going to put something together that’s actionable and relevant to businesses and organizations.
Expand our Network. Whether online or in-person, we want to expand our network both for collaboration and connection. We’ll do that by joining two more local Chambers of Commerce, attend in-person workshops and conferences and get involved with specific Facebook groups.
Complete a professional development course. I want to further work on copywriting skills while Toby’s going to hone in on Facebook advertising and statistics. I’ve got my eyes on the Copy Cure course while Toby’s been checking out Rick Mulready’s and Amy Porterfield’s notes.
Short and sweet. These goals don’t seem as overwhelming when they’re put into actionable items. And by putting them in writing, we are more accountable to them, gosh darn it!
Your Action Plan:
-Take 15 minutes to do a brainstorm session on how you can work on your business this quarter. Do you want to blog more often? Send more frequent emails? Attend a conference? Collaborate with a new partner? Read one business book?
-Commit to three goals: now that you’re done brainstorming, commit to and write down three goals.
-Put it in your calendar: by planning out your goals, you’ll figure out how much time you need to get them done and when you’ll actually work on them.
-Tell a friend. By sharing your goals with someone else, you’ll feel more accountable to follow through with them. It’s like when I told my Gramma I was going to run a half marathon in university after she told me I was gaining weight. I HAD to run that mother.
Tell us: what is one goal you want to accomplish this first quarter?